Guide：Brazil's light industrial consumer goods manufacturing industry is relatively underdeveloped, and domestic consumer goods tariffs are also higher. There are about 800 lighting companies throughout Brazil, with fewer manufacturers and more importers, producing only about 14 million lighting fixtures per year.
The Christ the Redeemer on the Mount of Christ in Rio is about 100 50W LED floodlights wash and illuminate the city of God at night.
The Federative Republic of Brazil is the largest country in Latin America. The country covers an area of 8.55 million square kilometers, ranking fifth in the world; its population is 205 million, ranking fifth in the world.
Its petroleum, iron ore and other natural resources are abundant, and industries such as aviation manufacturing are more developed. It is currently the eighth largest economy in the world, ranking first in Latin America and one of the BRICS countries. However, in recent years, the prices of international bulk commodities have continued to fall in recent years. Brazil's “consumer economy”, which relied on government subsidies, disintegrated, triggering a large-scale economic crisis, and the BRICS countries are no longer.
Brazil is also the eighth largest power consumer, with an installed capacity of approximately 166,096 megawatts, and lighting power accounts for about 15% of the total social electricity consumption.
Local lighting industry overview
Brazil's light industrial consumer goods manufacturing industry is relatively underdeveloped, and domestic consumer goods tariffs are also higher. There are about 800 lighting companies throughout Brazil, with fewer manufacturers and more importers, producing only about 14 million lighting fixtures per year.
Ourolux, Taschibra, Stella, Blumenuau, Empalux, Flc, Brilia, etc. are local big names. Chinese companies such as Galaxy, Avant and OL are flourishing. NVC is gradually gaining a foothold in Brazil. International brands such as Philips, Osram and Sylvania are in Brazil. The market also has important seats. GE last year took a wave of sleeves in the Latin American market and did not take away a cloud. In terms of street lights, Repume purchased light sources and modules, and completely made up of lamp shells and poles.
Local lighting market and application
In the entire Brazilian market, home decoration lighting accounts for about 25% of the market, commercial lighting accounts for 20%, industrial lighting accounted for 15%, and outdoor lighting accounted for 13%. Architectural lighting accounts for 12%; in the largest proportion of home decoration lighting, the category mainly consists of about 10% of wall lamps, about 9% of chandeliers, about 9% of ceiling lamps, about 7% of table lamps and It consists of about 5% of downlights.
(2) Replacement of light source
Brazil is ranked high in ChinaLED The second place in the destination country for the replacement of light source products, second only to the United States, fluorescent products such as fluorescent lamps are also among the best in export destination countries. It is consistent with the fact that in actual market applications, light sources are also the mainstay, and the application of integrated lamps is relatively small.
(3) prefer high color temperature
80% of Brazil's land is located in the tropics, and a small part of the remaining southern land is also located in the subtropical zone. Therefore, it is different from the European and American markets in terms of consumption habits of lighting products, and prefers high color temperature products.
Indoor lighting occasions, fluorescent lamps are highly popular with overheated radiation sources, and high color temperature LEDs are also more widely used; Outdoor lighting occasions, different from most countries, the proportion of metal halide lamps with relatively high color temperature is higher than that of high-pressure sodium lamps, and high-pressure mercury lamps also account for a considerable proportion.
(4) Brand market share
In the lighting market and practical applications in Brazil, OSRAM brand products have a relatively obvious advantage, followed by PHILIPS, followed by local brands Ourolux, Taschibra, Brilia and so on.
(5) The filament lamp is in the ascendant
At the 2018 Brazil exhibition, it can be seen that almost all of the local lamps and lanterns used a large number of LED filament lamps in the display products, similar to the situation in Frankfurt in March, and the flexible filaments gradually entered the room.
With the further improvement in the price/performance ratio of LED filament lamps, there will be a round of opportunities in the price-performance match between the Brazilian market and SMD bulbs.
PPP transformation of local street lamps
A total of 18.5 million street lamps in Brazil, of which about 40% are metal halide lamps, about 30% are high pressure sodium lamps, and about 20% are high pressure mercury lamps, LED only 5%, with a large replacement potential.